Awareness Visit of “Protect Him” Campaign at Ahmed Zewail School

Under the patronage of Prof. Dr. Gehan Fekry, President of Sinai University, students of the Integrated Marketing Communications Department organized a field visit to Ahmed Zewail Primary School in Kantara East as part of implementing the “Protect Him” awareness campaign. The campaign aimed to raise awareness about the different aspects of child sexual harassment.

The visit included the participation of the female students leading the campaign, who delivered awareness activities for first- and second-grade pupils using simple interactive methods such as games and educational activities, helping children understand in an easy and safe way.

The program was carefully designed to suit the target age group, ensuring that the content was presented in a simple and effective manner that enhances children’s awareness and encourages them to respond appropriately in different situations.

This initiative comes within the Social Marketing Campaigns course, where students apply what they learn in real-life contexts that create a positive impact on society.